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store/seed/DEMO_DATA_GUIDE.md

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+# Demo Data Guide
+
+This document describes the demo data used to showcase Memos features in demo mode.
+
+## Overview
+
+The demo data includes **6 carefully selected memos** that showcase the key features of Memos without overwhelming new users.
+
+## Demo User
+
+- **Username**: `demo`
+- **Password**: `secret` (default password)
+- **Role**: ADMIN
+- **Nickname**: Demo User
+
+## Demo Memos (6 total)
+
+### 1. Welcome Message (Pinned) ⭐
+**Tags**: `#welcome` `#getting-started`
+
+A welcoming introduction that highlights key features of Memos.
+
+**Features showcased**:
+- H1/H2 headings
+- Bold text
+- Bullet lists
+- Horizontal rules
+- Multiple tags
+
+---
+
+### 2. Task Management Demo
+**Tags**: `#todo/work`
+
+Realistic weekly task list with three categories showing different work contexts.
+
+**Features showcased**:
+- Task lists (checkboxes)
+- Hierarchical tags (`#todo/work`)
+- Mixed completed/incomplete tasks
+- H2/H3 headings
+- Multiple sections
+
+---
+
+### 3. Code Snippet Reference
+**Tags**: `#dev/git`
+
+Practical Git commands reference with code examples in multiple languages.
+
+**Features showcased**:
+- Multiple code blocks
+- Bash syntax highlighting
+- JavaScript syntax highlighting
+- Inline code
+- Hierarchical tags (`#dev/git`)
+
+---
+
+### 4. Meeting Notes with Table
+**Tags**: `#meeting/standup`
+
+Professional meeting notes with structured data in a table format.
+
+**Features showcased**:
+- Markdown tables
+- Bold text
+- Bullet lists
+- Hierarchical tags (`#meeting/standup`)
+- Organized sections
+
+---
+
+### 5. Quick Idea
+**Tags**: `#ideas/apps` `#ai`
+
+Short-form idea capture demonstrating quick note-taking.
+
+**Features showcased**:
+- Brief memo format
+- Emoji usage
+- Multiple tags
+- Bold text
+
+---
+
+### 6. Sponsor Message (Pinned) ⭐
+**Tags**: `#sponsor`
+
+Sponsor message with image and external link.
+
+**Features showcased**:
+- External links
+- Markdown image
+- Pinned memo
+- Clean formatting
+
+---
+
+## Additional Features
+
+### Memo Relations
+- Memo #3 (Git commands) references Memo #1 (Welcome)
+
+### Reactions
+Multiple memos have reactions to showcase the reaction system:
+- Welcome: 🎉 👍
+- Tasks: ✅
+- Quick idea: 💡
+- Sponsor: 🚀
+
+### System Settings
+Configured with popular reactions:
+- 👍 💛 🔥 👏 😂 👌 🚀 👀 🤔 🤡 ❓ +1 🎉 💡 ✅
+
+## Coverage of Markdown Features
+
+| Feature | Demo Memos |
+|---------|-----------|
+| Headings (H1-H3) | 1, 2, 3, 4 |
+| Bold text | All |
+| Links | 6 |
+| Images | 6 |
+| Code blocks | 3 |
+| Inline code | 3 |
+| Task lists | 2 |
+| Bullet lists | 1, 2, 4 |
+| Tables | 4 |
+| Horizontal rules | 1 |
+| Hierarchical tags | All |
+| Emoji | 5 |
+| Pinned memos | 1, 6 |
+
+## Tag Hierarchy
+
+The demo showcases hierarchical tag organization:
+
+```
+#welcome
+#getting-started
+#todo
+  └─ #todo/work
+#dev
+  └─ #dev/git
+#meeting
+  └─ #meeting/standup
+#ideas
+  └─ #ideas/apps
+#ai
+#sponsor
+```
+
+## Use Cases Demonstrated
+
+1. **Getting Started**: Welcome message with feature overview
+2. **Work Management**: Tasks and meetings
+3. **Developer Tools**: Code snippet references
+4. **Quick Capture**: Brief idea notes
+5. **Sponsor Content**: Product showcases with images
+
+## Design Principles
+
+1. **Quality over Quantity**: 6 focused memos instead of overwhelming users
+2. **Realistic Content**: All memos use realistic, relatable scenarios
+3. **Diverse Use Cases**: Covers professional, technical, and creative contexts
+4. **Visual Appeal**: Clean formatting with emojis used naturally
+5. **Feature Coverage**: Core features demonstrated without redundancy
+6. **Hierarchical Organization**: Shows multi-level tag organization
+7. **Clean and Scannable**: Easy to browse and understand at a glance
+
+## Testing Demo Mode
+
+To run with demo data:
+
+```bash
+# Start in demo mode
+go run ./cmd/memos --demo --port 8081
+
+# Or use the binary
+./memos --demo
+
+# Demo database location
+./build/memos_demo.db
+```
+
+Login with:
+- Username: `demo`
+- Password: `secret`
+
+## Updating Demo Data
+
+1. Edit `store/seed/sqlite/01__dump.sql`
+2. Delete `build/memos_demo.db` if it exists
+3. Restart server in demo mode
+4. New demo data will be loaded automatically
+
+## Notes
+
+- All memos are set to PUBLIC visibility
+- **Two memos are pinned**: Welcome (#1) and Sponsor (#6)
+- User has ADMIN role to showcase all features
+- Reactions are distributed across memos
+- One memo relation demonstrates linking
+- Content is optimized for the compact markdown styles
+- Demo size is intentionally small (6 memos) to avoid overwhelming new users

store/seed/sqlite/01__dump.sql

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+-- Demo User
+INSERT INTO user (id,username,role,nickname,password_hash) VALUES(1,'demo','ADMIN','Demo User','$2a$10$c.slEVgf5b/3BnAWlLb/vOu7VVSOKJ4ljwMe9xzlx9IhKnvAsJYM6');
+
+-- Welcome Memo (Pinned)
+INSERT INTO memo (id,uid,creator_id,content,visibility,pinned,payload) VALUES(1,'welcome2memos001',1,replace('# Welcome to Memos!\\n\\nA privacy-first, lightweight note-taking service. Easily capture and share your great thoughts.\\n\\n## Key Features\\n\\n- **Privacy First**: Your data stays with you\\n- **Markdown Support**: Full CommonMark + GFM syntax\\n- **Quick Capture**: Jot down thoughts instantly\\n- **Organize with Tags**: Use #tags to categorize\\n- **Open Source**: Free and open source software\\n\\n---\\n\\nStart exploring the demo memos below to see what you can do! #welcome #getting-started','\\n',char(10)),'PUBLIC',1,'{"tags":["welcome","getting-started"],"property":{"hasLink":false}}');
+
+-- Travel Bucket List Demo
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(2,'travelbucket01',1,replace('## 🌍 My Travel Bucket List #travel #bucketlist\\n\\n### Places I''ve Been\\n- [x] Paris, France - Amazing food and art!\\n- [x] Shanghai, China - Modern skyline meets ancient temples\\n- [x] Grand Canyon, USA - Breathtaking views\\n- [x] Barcelona, Spain - Gaudí''s architecture is incredible\\n\\n### Dream Destinations\\n- [ ] Northern Lights in Iceland\\n- [ ] Safari in Tanzania\\n- [ ] Great Barrier Reef, Australia\\n- [ ] Machu Picchu, Peru\\n- [ ] Santorini, Greece\\n- [ ] New Zealand road trip\\n\\n### 2025 Plans\\n- [ ] Book tickets to Iceland for winter\\n- [ ] Research best time to visit Patagonia\\n- [ ] Save up for Australia trip','\\n',char(10)),'PUBLIC','{"tags":["travel","bucketlist"],"property":{"hasTaskList":true,"hasIncompleteTasks":true}}');
+
+-- Recipe Demo
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(3,'cookierecipe01',1,replace('## 🍪 The Perfect Chocolate Chip Cookies #cooking #recipe\\n\\nMy grandma''s secret recipe that never fails!\\n\\n### Ingredients\\n\\n```\\n2¼ cups all-purpose flour\\n1 tsp baking soda\\n1 tsp salt\\n1 cup (2 sticks) butter, softened\\n¾ cup granulated sugar\\n¾ cup packed brown sugar\\n2 large eggs\\n2 tsp vanilla extract\\n2 cups chocolate chips\\n```\\n\\n### Instructions\\n\\n1. Preheat oven to 375°F (190°C)\\n2. Mix flour, baking soda, and salt in a bowl\\n3. Beat butter and sugars until creamy\\n4. Add eggs and vanilla, beat well\\n5. Gradually blend in flour mixture\\n6. Stir in chocolate chips\\n7. Drop rounded tablespoons onto ungreased baking sheets\\n8. Bake 9-11 minutes or until golden brown\\n9. Cool on baking sheet for 2 minutes\\n\\n**Pro tip**: Slightly underbake them for chewier cookies! 😋','\\n',char(10)),'PUBLIC','{"tags":["cooking","recipe"],"property":{"hasCode":true}}');
+
+-- Movie Watchlist with Table
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(4,'moviewatch001',1,replace('## 🎬 February Movie Marathon #movies #watchlist\\n\\nCatching up on films I''ve been meaning to watch!\\n\\n### This Month''s Queue\\n\\n| Movie | Genre | Status | Rating |\\n|-------|-------|--------|--------|\\n| The Grand Budapest Hotel | Comedy/Drama | ✅ Watched | ⭐⭐⭐⭐⭐ |\\n| Inception | Sci-Fi | ✅ Watched | ⭐⭐⭐⭐⭐ |\\n| Spirited Away | Animation | ✅ Watched | ⭐⭐⭐⭐⭐ |\\n| Dune: Part Two | Sci-Fi | 📅 This weekend | - |\\n| Barbie | Comedy | 📋 Queued | - |\\n| Oppenheimer | Biography | 📋 Queued | - |\\n\\n### Notes\\n- Grand Budapest Hotel: Wes Anderson''s visual style is *chef''s kiss*\\n- Inception: Need to watch again to catch all the details\\n- Spirited Away: Studio Ghibli never disappoints!\\n\\n---\\n\\n**Next month**: Planning a Miyazaki marathon! 🎨','\\n',char(10)),'PUBLIC','{"tags":["movies","watchlist"],"property":{"hasLink":false}}');
+
+-- Quick Thought
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(5,'randomthought01',1,'🤔 **Random thought**: If you could have dinner with any three people (living or historical), who would you choose? I''d go with Carl Sagan, Marie Curie, and Robin Williams. #thoughts #questions','PUBLIC','{"tags":["thoughts","questions"],"property":{"hasLink":false}}');
+
+-- Reading List Demo
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(6,'readinglist001',1,replace('## 📚 2025 Reading Challenge #books #reading\\n\\n**Goal**: Read 24 books this year (2 per month)\\n**Progress**: 3/24 books completed\\n\\n### Currently Reading\\n- [ ] *The Midnight Library* by Matt Haig (45% done)\\n- [ ] *Sapiens* by Yuval Noah Harari (just started)\\n\\n### Finished This Year\\n- [x] *Project Hail Mary* by Andy Weir - ⭐⭐⭐⭐⭐\\n- [x] *Atomic Habits* by James Clear - ⭐⭐⭐⭐\\n- [x] *The House in the Cerulean Sea* by TJ Klune - ⭐⭐⭐⭐⭐\\n\\n### Up Next\\n- [ ] *Tomorrow, and Tomorrow, and Tomorrow*\\n- [ ] *The Martian* (re-read)\\n- [ ] *How to Take Smart Notes*','\\n',char(10)),'PUBLIC','{"tags":["books","reading"],"property":{"hasTaskList":true,"hasIncompleteTasks":true}}');
+
+-- Fun Fact
+INSERT INTO memo (id,uid,creator_id,content,visibility,payload) VALUES(7,'funfact000001',1,'🦦 **Fun fact I learned today**: Otters have a favorite rock that they keep in a pocket of skin under their forearm! They use it to crack open shellfish. Some otters keep the same rock their whole lives. #todayilearned #nature','PUBLIC','{"tags":["todayilearned","nature"],"property":{"hasLink":false}}');
+
+-- Sponsor Message (Pinned)
+INSERT INTO memo (id,uid,creator_id,content,visibility,pinned,payload) VALUES(8,'sponsor0000001',1,replace('**[Warp](https://go.warp.dev/memos)**: A modern terminal reimagined to work with AI, helping developers build faster and more efficiently.\\n\\n[![Warp](https://raw.githubusercontent.com/warpdotdev/brand-assets/main/Github/Sponsor/Warp-Github-LG-02.png)](https://go.warp.dev/memos)\\n\\n#sponsor','\\n',char(10)),'PUBLIC',1,'{"tags":["sponsor"],"property":{"hasLink":true}}');
+
+-- Memo Relations
+INSERT INTO memo_relation VALUES(3,1,'REFERENCE');
+
+-- Reactions (using memo UIDs, not numeric IDs)
+INSERT INTO reaction (id,creator_id,content_id,reaction_type) VALUES(1,1,'memos/welcome2memos001','🎉');
+INSERT INTO reaction (id,creator_id,content_id,reaction_type) VALUES(2,1,'memos/welcome2memos001','👍');
+INSERT INTO reaction (id,creator_id,content_id,reaction_type) VALUES(3,1,'memos/funfact000001','🦦');
+INSERT INTO reaction (id,creator_id,content_id,reaction_type) VALUES(4,1,'memos/sponsor0000001','🚀');
+INSERT INTO reaction (id,creator_id,content_id,reaction_type) VALUES(5,1,'memos/sponsor0000001','👍');
+
+-- System Settings
+INSERT INTO system_setting VALUES ('MEMO_RELATED', '{"contentLengthLimit":8192,"enableAutoCompact":true,"enableComment":true,"enableLocation":true,"defaultVisibility":"PUBLIC","reactions":["👍","💛","🔥","👏","😂","👌","🚀","👀","🤔","🤡","❓","+1","🎉","💡","✅"]}', '');